The 36th Indonesia International Plastics & Rubber Exhibition (Indoplas 2025), held in Jakarta, has successfully concluded. As one of the most influential industry events in Southeast Asia, the exhibition brought together leading global companies across the plastics and rubber value chain, highlighting the region’s ongoing focus on process upgrading and material innovation.
During the event, Sun Young New Materials’ booth (C3-6517) attracted a large number of professional visitors for in-depth discussions and business negotiations.
Throughout the exhibition, it became clear that customers in Southeast Asia are adopting an increasingly pragmatic approach to evaluating film functional masterbatches. Rather than focusing solely on conceptual advantages, buyers now place greater emphasis on real-world performance and long-term stability in actual production environments.
Key Market Insights:
– Performance as the Core Requirement: Customers consistently prioritize verifiable performance data, with particular attention to batch-to-batch consistency, reflecting high expectations for supply chain reliability.
– Process Pain Points Driving Purchasing Decisions: Specific production challenges—such as blocking, inconsistent slip properties, and static interference—are now central factors influencing product selection.
– Comprehensive Value Gaining Priority: Solutions that demonstrably improve line yield, reduce overall costs, and enhance operational efficiency are proving to have the strongest appeal for long-term partnerships.
Accelerating Overseas Market Strategy:
Leveraging the insights gained at Indoplas 2025, Sun Young New Materials has officially launched the “Southeast Asia High-Performance Masterbatch Deepening Program.” This initiative reinforces our commitment to localized service in overseas markets and includes the following key measures:
– Introduction of “regionally optimized formulations” specifically tailored to mainstream local equipment and raw material systems, significantly enhancing product compatibility and performance.
– Strengthening localized technical service capabilities, including the establishment of a comprehensive support system featuring remote diagnostics and process optimization services.
Sun Young New Materials remains firmly technology-driven and is dedicated to becoming a stable, reliable, and value-adding partner within the supply chains of customers across Southeast Asia.
For detailed technical specifications of our core products or application case studies, please feel free to contact us at any time.